The Great Googa Mooga festival held this weekend in Brooklyn’s hipster-infested Prospect Park, was the first food festival of its kind. Its goal was to celebrate mostly small, New York City indie restaurants and food stores, among which were: Luke’s Lobster, Baohaus, Do or Dine, Momofuku Milk Bar, and Russ & Daughters, just to name a few. The festival boasted, among many others, my idol Anthony Bourdain, restaurateur and Top Chef judge Tom Colicchio, Baohaus owner Eddie Huang, writer and major food personality Ruth Reichl, as well as Momofuku owner and overall cool dude David Chang. The festival also featured numerous musical acts - none of which I cared for, though.

Left: Michelle, Right: Yours truly. via Googa Mooga iPhone app
General Admission tickets were free, to which I was at first incredulous, and “Extra Mooga” tickets were $250 each – that’s $250 I was not willing to spend. By the time I found out about the festival, the first round of GA tickets were gone. Luckily, I was able to register for two GA tickets during the second round, though those were gone in minutes, too. I was ecstatic to have had such luck and super excited to meet Tony (again) as well as the others. It wasn’t until a few days before the festival that I read the lineup and realized that the presentations I was dying to see from the people I admire most were only inclusive with the “Extra Mooga” ticket. This knowledge was a major disappointment, not to mention that I felt really cheated by the false advertising. But, I went anyway.

Before the mayhem
The festival occupied a vast area of the park. Countless food kiosks were set up around the periphery, with the main stage in the middle, and attendees sprawled out in the remaining grassy areas to stuff their faces and take in some sun. My friend Michelle and I arrived around noon – gates opened at 11am – excited and equipped with green cash, ready to be spent on yummy noms. This was before the major crowds and heat settled in so we were able to sample some things comfortably:
Longga Hot Dog from Maharlika (Filipino cuisine): a sweet and spicy pork sausage dog topped with a mayo sauce, shredded carrots and cilantro. This item was perfect. It was my favorite of the day.
Brisket Taco from Hill Country (American/BBQ): succulent pulled brisket lightly dressed in a barbecue sauce, served with corn salad (corn and roasted red peppers in a light vinaigrette). This was delicious but not worth $6.
Sloppy Joe Sandwiches from Dickson’s Farmstand Meats (local purveyor of artisanal meat products): ground beef cooked in a tomato sauce with a nice kick that I believe came from chili peppers, served on an airy brioche bun. Simple and delicious. $9 for two.
Classic Ice Cream Sandwich from Melt Bakery: vanilla ice cream sandwiched between two chocolate chip and walnut cookies. Kind of mediocre for $4…

…but I ate it anyway.
By about two o’clock, it was literally impossible to navigate through the park. People were packed in there like Tetris. Almost all the kiosks had at least an hour-long line attached to them; everyone was dehydrated and sunburnt – it was ridiculous. We were going to wait it out until The Roots went on stage around 7pm but we were too exhausted and kinda pissed off. I did enjoy myself for most of the festival and all the food I sampled was dope, but I do think that way, way too many general admission tickets were released. It just shouldn’t be that hard to get to some tacos and a beer, dammit!
I was also bothered by the hipster-ness of it all – there were more thick framed sunglasses, vintage floral sundresses, Hawaiian shirts, and park slope moms hydrating their toddlers from biodegradable water containers than I cared to be surrounded by. It bothered me that these people were in my airspace not because they love food and care about the restaurant industry, but because it was the cool thing to do.
(And did I mention the garbage disposal areas included separate bins for: compostable items, recyclable plastic items, food remains, and the despicable general trash?)
But maybe I’m being too harsh. Maybe it’s a good thing that not only foodies attend these types of events. Maybe it’s just a sign of how large a part the restaurant scene plays in NYC culture. What do you think?
Did you attend this festival? I went on Saturday - did you go on Sunday? Did you splurge on the “Extra Mooga” ticket? What was your experience like?